Saturday, May 23, 2009

LATE NIGHT LAUGHS - ratings



In the past few months Late Night has seen a big change with the change of hosts on NBC's "Late Night" and change is show format with NBC's "Last Call with Carson Daly. However all that matters are the ratings that follow. NBC has been the ratings king being led by "The Tonight Show with Jay Leno. When Conan O'Brien held the reign of Late Night succeeding David Letterman (after CBS promised him an earlier time slot back in the early 90's) has been in a ratings fight with CBS's the Late Late Show with Craig Ferguson. However recently Jimmy Fallon came in to take over "Late Night" as Conan prepares to host the "Tonight Show" as Jay prepares to how the "Jay Leno Show" in the fall on NBC at 10pm. WOW LOTS OF CHANGES. BUT THATS NOT IT. Carson Daly has decided to take his show on the road, thus changing the format of his show. There has been a lot of positive reaction to the change in format. Now back to Jimmy Fallon and his ratings. In the first couple of week Fallon topped Ferguson with over two million viewers versus Ferguson's 1.9 million. Also Fallon has been able to retain at least 50% of Leno's audience. However in May Fallon's numbers cooled as his ratings began to decline. During the week of May 8th Ferguson beat Fallon in total viewers and virtually tied Fallon in the key demographics. WTF happened?! Well IDK, if the episodes that appeared during the week of May 8th were repeat episodes than ok! New numbers are out and heres the break down:

11:35pm
NBC's Tonight Show 5.0 million viewers
ABC's Nightline 3.8 million Viewers
CBS's Late Show 3.7 million viewers

*Notice Night Line a news division of ABC news is beating David Letterman's show. CBS's competition at that time is mostly with ABC. However when Conan takes over in June will there be a ratings change? Will the Tonight Show lose viewers? I think the first night there will be interest to see what Conan does. If he hits it out of the park then the Tonight Show will continue to beat ABC and CBS. However if he dosen't Letterman could see a possible chance at stealing away O'Brien's audience.*

12:35am
NBC's Late Night 2.1 million viewers
CBS's Late Late Show 1.9 million viewers
ABC's Jimmy Kimmel Live 1.7 million viewers
*note Kimmel's show begins at midnight exactly*

1:35am
NBC's Last Call 1.1 million viewers

CABLE RATINGS

The Daily Show 1.5 million viewers
The Colbert Report 1.1 million viewers

Imagine if Stewart and Colbert where on basic TV, their ratings would be huge!

NBC's Saturday Night Live also had a huge ratings gain! it had 7.3 million viewers
*note Fox's Mad tv has been canceled....

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