the new MSNBC daytime....will people watch?

Dylan Ratigan, former CNBC host is now moving to a new part of the NBC News Franchise. Ratigan who was suspected with a move to ABC will remain at NBC after his CNBC contract expired. Ratigan will host a two hour show after MSNBC's Morning Joe with Joe Scarborough. I think this move by MSNBC is a brilliant one. Sure Ratigan will steal away some of CNBC's audience but he will be a big improvement to the networks daytime newscast which currently falls behind against CNN and way WAY behind Fox. Now will the move overtake either networks? Time will tell, MSNBC is indeed providing its audience a different kind of daytime news. I think MSNBC can narrow down the lead of CNN and distance itself further away from Headline News. Some say he (Ratigan) will be the Keith Olbermann of daytime. So far the Ratigan move is brilliant. However thats not the only change to MSNBC....


Ratigan on his former show "Fast Money" on CNBC.

Nancy Snyderman, MSNBC and NBC's health correspondent will host her own health hour on MSNBC from noon-1pm ET. This is indeed a different approach one thats so different most networks would consider airing such a show on the weekend. Now will this new hour change ratings???? Perhaps if their are parnoid health freaks out there. This show does present a change but how long until viewers get sick about hearing about health? Then again this could turn out to be a huge success because it is so different. After all it worked for Fox. They have a one hour business show, newscast, law show, and about three hours of news commentary. MSNBC is on the right track in terms of variety. However they need more exciting personalities in their broadcast. These people need to be exciting, intelligent but not corny.



MSNBC should consider taking out Andrea Mitchell's show at 1pmET. WHY???? She seems uneasy when conducting her interviews, shes better at reporting and uncovering newsworthy items. MSNBC should consider giving Carlos Watson his own show or perhaps Peter Alexander. They should bring back Amy Robach, however she's already doing a great job on NBC's Weekend Today so I doubt they'll move her. Overall MSNBC daytime is moving in the right direction in my opinion by offering a little variety. BUT the big important thing....will people be watching???? The move will occur around the end of June of this year.