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NBC's TODAY is high ratings day

The Today show continues to dominate its competition. Today led with 5.7 million followed by ABC's Good Morning America 4.3 million and CBS's the early show had 2.9 million viewers. Now what about Cable news. Well no mater how you look at it, Cable news combined would still be behind NBC's Today Show. Fox news "Fox and Friends 1 million viewers. CNN's American Morning had 393,000 viewers. MSNBC's "Morning Joe had 360,000 viewers. Headline News' Morning Express with Robin Meade had 247,000 viewers. CNBC's Squawk Box had 162,000 viewers. Fox Business Channel's Money for breakfast had no numbers but my guess is that is had less than 15,000 viewers because its widely unavailable and the recent numbers came out long ago. FBN has a long way to go if it wants to catch CNBC.

MEET THE PRESS, meet huge ratings

MEET THE PRESS continues its domination of the sunday morning public affairs forum. MEET THE PRESS had 3.2 million viewers tune in. I like those numbers because David Gregory is doing a great job. He has had tough shoes to fill that of Tim Russert and interm host Tom Brokaw. Gregory continues to use his tough questioning approach which makes it more fasinating to watch each week. Gregory's first show on MSNBC "Race for the White House" greatly improved the 6pm timeslot of the former MSNBC host/contributor Tucker Carlson's "Tucker, Live". On MSNBC he followed the dame ratings trend of increasing each week. His first show averaged over 500,000 viewers. As the elections approached the ratings went higher however the network at 6pm still remained in 3rd place behind CNN's the situation room and way behind Fox news' special report. Despite the moderate ratings gain I believe Gregory's debut as a host really prepared him for the full time job of MEET THE PRESS. I will continue to watch the show because Gregory always has interesting guest and a variety of people to fill in his roundtable. I don't quiet like ABC's "This Week" because the roundtable portion of the show features the same people with the same point of view. CBS' "Face the Nation" is ABC's competition because on occasion Face the nation sometimes beats This Week. As for Fox's "Fox News Sunday", WTF happened to that show?! The ratings are horrible, it used to beat ABC before now its the least watched sunday morning public affairs forum. Perhaps people find a distained distrust among the Fox news family. Besides only conservatives watch Fox, liberals watch ABC and moderates like me watch MEET THE PRESS. AGAIN thats my opinion. Heres the full ratings break down from last week:

show audience size
NBC's MEET THE PRESS 3.3 million
ABC's THIS WEEK 2.8 million
CBS's FACE THE NATION 2.1 million
Fox's Fox News Sunday 1.3 million

UPDATE: Lawrence O'Donnell should have an MSNBC show

Lawrence O'Donnell is an MSNBC contributor and should have his own show on MSNBC.
He asks a lot of tough questions check it out as he (O'Donnell) filled in for MSNBC's Ed Schultz:

Another great example is when O'Donnell debated Pat Buchanan:

the new MSNBC daytime....will people watch?

Dylan Ratigan, former CNBC host is now moving to a new part of the NBC News Franchise. Ratigan who was suspected with a move to ABC will remain at NBC after his CNBC contract expired. Ratigan will host a two hour show after MSNBC's Morning Joe with Joe Scarborough. I think this move by MSNBC is a brilliant one. Sure Ratigan will steal away some of CNBC's audience but he will be a big improvement to the networks daytime newscast which currently falls behind against CNN and way WAY behind Fox. Now will the move overtake either networks? Time will tell, MSNBC is indeed providing its audience a different kind of daytime news. I think MSNBC can narrow down the lead of CNN and distance itself further away from Headline News. Some say he (Ratigan) will be the Keith Olbermann of daytime. So far the Ratigan move is brilliant. However thats not the only change to MSNBC....


Ratigan on his former show "Fast Money" on CNBC.

Nancy Snyderman, MSNBC and NBC's health correspondent will host her own health hour on MSNBC from noon-1pm ET. This is indeed a different approach one thats so different most networks would consider airing such a show on the weekend. Now will this new hour change ratings???? Perhaps if their are parnoid health freaks out there. This show does present a change but how long until viewers get sick about hearing about health? Then again this could turn out to be a huge success because it is so different. After all it worked for Fox. They have a one hour business show, newscast, law show, and about three hours of news commentary. MSNBC is on the right track in terms of variety. However they need more exciting personalities in their broadcast. These people need to be exciting, intelligent but not corny.



MSNBC should consider taking out Andrea Mitchell's show at 1pmET. WHY???? She seems uneasy when conducting her interviews, shes better at reporting and uncovering newsworthy items. MSNBC should consider giving Carlos Watson his own show or perhaps Peter Alexander. They should bring back Amy Robach, however she's already doing a great job on NBC's Weekend Today so I doubt they'll move her. Overall MSNBC daytime is moving in the right direction in my opinion by offering a little variety. BUT the big important thing....will people be watching???? The move will occur around the end of June of this year.

Cable News Ratings for Obama Primetime News Confrence

During the primetime coverage on NBC, ABC, CBS, all averaged 6 million viewers each with NBC making a slight lead. Now what about Cable news? Fox News: 2,626,000. CNN: 2,176,000. MSNBC: 1,780,000. However the analysis part of each network changed. Fox aired a special edition of the O'Reilly Factor with a viewership of 3,392,000. CNN dropped with a special edition of a report card type show with 1,641,000. MSNBC aired Countdown and recieved 1,334,000. Hannity (FNC) got 2,566,000. MSNBC aired Rachel Maddow and she edged CNN. Maddow got 1,112,000 while CNN dropped BIG to 922,000. BUT the big SURPRISE is CNBC! I wonder what happened???? During the Obama press conference CNBC total viewership was a mere 243,000. BUT the show "On the Money" which aired at 10pm BEAT CNN with 1,049,000. That pretty good for CNBC if you asked me :) So ratings wise, people say that MSNBC would have more viewers if they had hosts who were less partian. That would be good but in recent ratings, MSNBC has had good numbers, in the analysis portion of the networks coverage. It would be nice if MSNBC was more towards the middle, but I think the network is fine where it currently is. BUT it should consider advertising the network more.

Quarter One ratings for cable news

The ratings for the top 10 Cable newscasts are out, FOX NEWS ranked 2nd in primetime viewership in cable land right behind NBC-Universal's USA network. Primetime viewership for CNN is 17 and MSNBC 24 Dayside Fox ranked 5th, CNN ranked 14 and MSNBC 28.

TOTAL VIEWERSHIP ----Primetime
FNC - 2,250,000
CNN - 1,126,000
MSN - 950,000

KEEP in mind both FOX and MSNBC had big ratings ups while CNN had somewhat of a slip.

The top 10 cable news shows in the first quarter of 2009: *notice the first 9 are from FNC and MSNBC rounds it out.

1. The O'Reilly Factor: 3,438,000
2. Hannity: 2,579,000
3. Glenn Beck: 2,271,000
4. Special Report with Bret Baier: 2,092,000
5. On the Record with Greta Van Susteren: 1,977,000
6. The FOX Report with Shepard Smith: 1,927,000
7. The O'Reilly Factor (repeat): 1,457,000
8. America's Newsroom: 1,445,000
9. Your World with Neil Cavuto: 1,428,000
10. Countdown with Keith Olbermann: 1,327,000
(source: Huffington Post)

I think if MSNBC just added another show to its line up it would solitify its stake as the second most watched news program on Cable behind FOX. The problem with MSNBC is that it's 10pm hour is a repeat of Countdown. Perhaps if it had a live show at 10pm it would do better. I think they should move the ED show to the 10pm hour. Why???? because the ED show prides itself as the show that sticks up for the working man. however the hour its on (6et/3pt), a lot of people are still working! so they don't have time to watch it! I don't know tell me what you think.

MSNBC show "The ED Show"

On April 1st, 2009 ED Schultz was announced the new 6pm (3pm in California) host on MSNBC. MSNBC has been increasingly liberal, but all that matters are the ratings. Currently, in the first quarter of 2009 MSNBC beat CNN for second place. Now it's up to schutz's new show to keep the momentum going. The premier show did will gaining over 700,000 viewerships, enough for third place. However throughout the month of April the show steadily declined. The second episode was over 600,000 and the third over 500,000. The low point was when the show was getting beat once by Headline News. At this point the ED show was reaching the same ratings as the show it replaced, 1600 w/ David Shuster. Now the format of the ED show is great, i personally like it. He starts off like Bill O'Reilly, with an opiniated first half. Then gets into the issues and finishes off with a panel of three people. I especially like the "Psycho talk" segments. But the show will not last unless it starts gaining in the ratings. Recently there was a glimmer of hope. On Friday, April 24 the ED show beat CNN's situaton room for the first time, but barely (552,000 for MSNBC, 540,000 for CNN). However the bright side to all this, the show is picking up! The recent ratings have shown increases, this past tuesday the show garnered a little over 600,000 viewers, and continues to grow. Hopefully the show will grow, because it really is a great show!